Alejandro Muguercia
Advisor first. Agent second. Broker Associate at Ace Realty & Associates, working with luxury buyers and sellers in Naples and with investors and business owners across Southwest Florida.
The commission should be the last thing a client feels.
I started in real estate at 19. Early on I saw what buyers and sellers actually need: someone who tells them the truth before they sign. What the house really costs each month. What the insurance will run. What the deal looks like in five years.
Today I'm a Broker Associate with Ace Realty & Associates in Cape Coral.
Some clients want a waterfront home in Naples. Some want gulf access in Cape Coral or a first home in Lehigh Acres. Some want a duplex that pays for itself, or a warehouse lease with fair terms. The job is the same every time: straight numbers, a clear plan.
Three rules. Every client.
Numbers first
Before you fall for a house, you see the all-in monthly cost: mortgage, taxes, wind, flood, HOA or club dues and assessments. Investors see rent, cap rate and cash flow.
Honest answers
If a deal isn't right for you, I'll tell you and help you find a better one. Your outcome comes before my commission.
Same-day answers
Calls, texts and offers get answered the same day, by me, not an assistant. You never have to chase your agent.
Homes, rentals, investments, commercial
Buyers
Luxury and waterfront homes, second homes, move-up and first homes. Search, tours, offers, inspections and closing.
Sellers
Pricing from real comps, a net proceeds sheet, and a marketing plan with photos, video and social reach.
Investors
Rentals, duplexes and fix-and-flips. Rent, cap rate and cash flow side by side, plus flip partnerships.
Commercial
Retail, office and warehouse leases, LOIs, and sales of commercial buildings and land.
Training behind the advice
- Florida real estate license, Broker Associate
- Real Estate Investing & Analysis program, Wharton Online and Wall Street Prep (fall 2026 cohort, in progress) What it covers: Underwriting and valuation · NOI and cash-flow models · Debt, leverage and capital structure · Equity partnerships and JV waterfalls · Real estate taxes and exit strategies · Market, risk and development analysis
- Excel certification (2020)
Working with Alejandro
What areas do you cover?
Naples, Bonita Springs, Estero, Fort Myers, Cape Coral and Lehigh Acres, plus Miami. For other parts of Florida, I can refer you to an agent I trust.
Do you speak Spanish?
Yes. Calls, texts, showings and contract walk-throughs in English or Spanish, whichever you prefer.
Do you work with investors and out-of-state buyers?
Yes. Rentals, duplexes and fix-and-flips, with rent and cash flow estimates on every property. Video tours for buyers who can't be here.