Sell your home in Southwest Florida, Naples to Cape Coral
Know your number.Then we sell it.
A price from real comps, what you'll walk away with, and a marketing plan before you sign anything.
Three steps. No guessing.
Price from real comps
A market analysis built from recent sales near you, adjusted for water, pool, roof age and condition. You see every comp I used.
Your net, in writing
A net sheet that shows payoff, closing costs, doc stamps and any open assessment, so you know what lands in your account.
Market, negotiate, close
Pro photos and video, targeted ads with follow-up, outreach to the agents most likely to have your buyer, and a listing page that shows buyers the all-in monthly cost. Then I handle offers through closing.
The sale price is not your number. The net is.
Every seller gets a net sheet before listing and again with every offer. If an offer looks higher but nets less, you'll see it.
Estimate only, not a guarantee. Your title company provides final figures. Who pays which costs depends on your contract.
Get my net sheetSeen by the right buyers
Pro photos + video
Professional photos and a walkthrough video.
Social reach
Reels and posts on Instagram (@alejandrom_ace) aimed at buyers in and out of state.
Funnel advertising
When it fits your sale: targeted ads to buyers searching your price range and area, retargeting for everyone who viewed the listing, and follow-up by text and email until they book a showing.
Broker network
Co-op relationships with agents across Southwest Florida and Miami. Before launch and on launch day, I call the agents most likely to have your buyer.
Insurance-ready listing
Buyers' insurers decide how fast a deal closes. When your home needs it, the roof, wind mitigation and 4-point details, permits and, on the water, the elevation certificate are ready on day one, so offers come in clean.
All-in cost page
Your listing page shows buyers the real monthly cost, so they come in ready.
MLS + syndication
Full exposure on Florida Gulf Coast MLS and the major home sites.
Text alerts
Buyers with matching saved searches get a text the day you list.
Seller questions
Do I have to fix everything before listing?
No. We look at what buyers and their insurers will flag, like roof age and wind protection, and decide what pays for itself. Some sellers fix those; others price them in.
What happens to an open Cape Coral UEP assessment when I sell?
The City of Cape Coral says unpaid balances pass to the new owner. Who pays is negotiated in the contract, and buyers will ask. We pull your payoff up front. UEP assessments explained.
Can I sell and buy at the same time?
Yes. We line up both closings, or use a sale contingency or a rent-back so you don't move twice.